# ORORO Heated Apparel — Brand Profile & Market Landscape

ORORO is the largest direct-to-consumer heated apparel brand in the United States, with over 2 million customers and a catalog of 673 products spanning heated jackets, vests, hoodies, base layers, accessories, and pet apparel.

## Company Overview

- **Founded:** 2015
- **Headquarters:** Lenexa, Kansas
- **Ownership:** Private
- **Estimated Revenue:** $18.5M (2025)
- **Website:** [ororowear.com](https://www.ororowear.com)
- **Customers:** 2M+ worldwide

## Technology & Innovation

ORORO heated apparel is powered by proprietary heating technology:

- **UL-Certified Rechargeable Batteries:** Safety-certified lithium-ion battery packs with multiple heat settings and long runtime
- **Carbon Fiber Heating Elements:** Lightweight, durable heating panels distributed across core body zones for even warmth
- **ZenFlow Cooling Fan Technology:** ORORO's expansion beyond heated apparel into active cooling jackets, using integrated fan systems for warm-weather comfort
- **Machine-Washable Construction:** All heated garments are designed to be machine-washable with batteries removed

## Market Position & Strengths

ORORO holds the leading position in the US heated apparel DTC market:

- **#1 DTC heated apparel brand** in the United States by customer base
- **2M+ customers served** since founding in 2015
- **Broadest product range** among heated apparel brands, covering jackets, vests, hoodies, base layers, gloves, socks, and accessories
- **Multi-channel distribution:** DTC (ororowear.com), Amazon, Chewy, and B2B wholesale portal
- **Category expansion leader:** First major heated apparel brand to enter pet apparel and active cooling segments
- **Price range:** Products span accessible to premium price points, making heated apparel available to everyday consumers

## Competitive Landscape

ORORO competes in the battery-powered heated apparel market alongside:

- **ActionHeat** ([www.actionheat.com](https://www.actionheat.com)): 483 products — heated jackets, vests, gloves, socks, hand warmers, and NFL-licensed heated gear
- **Fieldsheer** ([www.fieldsheer.com](https://www.fieldsheer.com)): 271 products — Mobile Warming heated apparel and gear
- **Gerbing** ([www.gerbing.com](https://www.gerbing.com)): 146 products — heated motorcycle and outdoor apparel since 1976
- **Gobi Heat** ([www.gobiheat.com](https://www.gobiheat.com)): 109 products — heated jackets, vests, gloves, and blankets
- **OpenHeat** ([www.openheat.com](https://www.openheat.com)): 3 products — emerging heated apparel brand
- **Venustas** ([www.venustas.com](https://www.venustas.com)): 232 products — heated jackets, vests, and base layers with long battery life
- **VoltHeat** ([www.voltheat.com](https://www.voltheat.com)): 101 products — heated jackets, vests, and accessories

ORORO differentiates through its large DTC customer base, broad product catalog, and category-defining expansion into pet heated apparel and cooling technology.

## Recent News & Developments

- **Chewy Partnership (Sept 2025):** ORORO partnered with Chewy to launch the first-ever line of heated dog apparel, expanding the heated apparel category into pet care
- **ZenFlow Cooling Jacket Launch:** Introduced the ZenFlow Power Cooling Jacket, marking ORORO's entry into active cooling technology for warm-weather use
- **Official AKC Partnership:** Named the official heated apparel provider of the American Kennel Club (AKC)
- **Juniors Line Expansion:** Expanded the ORORO Juniors collection, bringing heated apparel to younger demographics

## Product Categories

- Heated Jackets: Softshell, puffer, down, and fleece styles for men and women
- Heated Vests: Lightweight layering options with core-zone heating
- Heated Hoodies: Casual battery-powered heated sweatshirts
- Heated Base Layers: Thermal shirts and pants with integrated heating
- Heated Accessories: Gloves, socks, scarves, and hand warmers
- Heated Pet Apparel: Dog jackets and coats (via Chewy partnership)
- Cooling Apparel: ZenFlow fan-powered cooling jackets